Whole Foods Case Study Example | Topics and Well Written Essays - 1250 words

Whole Foods - Case Study Example Thus, changing business dynamics to suit the transforming business environment ensure that companies not only survive but are also able to maintain their competitive advantage within the industry. The paper would therefore be analyzing Whole Food Inc for business initiatives that has helped them to maintain their market position even during the recessive period. Analysis of Whole Food Whole Food Market was started in 1980 in Austin, Texas as local supermarket that focused on natural and health food with emphasis on organically produced food products. As one of the largest retail market chains of organic food, the company’s 276 retail outlets across US, UK and Canada have seen stupendous revenue growth of 30% by 1991 and 20% since 2000. The company intends to achieve a target of 400 stores with revenue worth $12 billion by 2010. John Mackey, CEO of Whole Food, has been an exemplary leader whose intrinsic beliefs in the strategic vision and core values of the company have steere d it to the path of enviable success. Strategic vision and core values Company’s vision is to become a global brand for best quality natural and organic food and best food retailer in every community that it serves. The mission statements of the company are designed to meet the food requirements of the people by providing them with healthy food so that they can lead a healthier life and live longer. The core values of the company highlight sustainable business practice and are fundamentally based on ensuring customer satisfaction not only through quality food that is organically produced by also by empowering them with knowledge and information that would promote their general well being. The core values are aligned to their vision and mission. Interests of all stakeholders including workforce, customers and supply chain is taken into consideration within the business strategy of Whole Food. Business strategy and operational efficiency The company ensures customer satisfactio n by providing them with high quality of natural and organically produced wide variety of food products. The Whole Food stores had large, open format on huge area, often exceeding 40,000 square feet. The stores had well defined segments with cafeteria facility which ensured that customers could also taste and test the quality food that they would be buying. The brochures and information about food products and sustainable business practice were made available. The organizational culture emphasizes diversity in workplace and promotes cross cultural understanding to create barrier free and encouraging environment. The team leaders within the stores are empowered to make independent decisions that ensures improved performance outcome. The company fulfills its social accountabilities through measures of employees’ welfare schemes, environmental concerns and charitable works in the area of education, training and development of entrepreneurial skills etc. Its suppliers of food pro ducts from low waged countries were helped financially to ensure quality produce that also helped them to raise their living standard. It has introduced various innovative measures to propagate its environmental policies among its in-house staff and business partners. It has also facilitated wider interaction with various focus groups and forged alliances to motivate and promotes proactive participation of the public and workforce in its drive for environmental conservations. The growth plans of companies are primarily through opening of new stores and through acquisition of smaller stores which have also been into the same business. The company’s philosophy of ‘Whole Food, Whole People, Whole Planet’